A Business Improvement District (BID) – Ticking the boxes2020-02-21T14:33:36+13:00

The Business Improvement District programme is a public-private partnership between Auckland Council and business associations that have committed to develop a local business environment.

Currently, 48 Business Improvement District (BID) Partnership Programmes operate across the Auckland region, representing over 25,000 businesses.

We are currently the only major business area in Auckland not  to have a BID.

We’re missing out.


The objective is to assist Central Park – Henderson – The Concourse, to be a great place to do business by delivering in four key strategic areas:

  • Advocate to enhance the area and local business
  • Activities that make doing business easier and safer
  • Attract more member engagement and more business to the area
  • Accountability through all activities to gain enhanced engagement from local business and property owner members

The objects of the Association’s ‘Business Improvement District’ (BID)

as set out in the (CPHBA) rules are as follows:

  • To assist and guide the development and advancement of the commercial interests of business people and businesses in the Henderson, Central Park and The Concourse BID area; through a co-ordinated, structured and measurable communications, marketing and economic development programme.
  • To foster and promote generally the welfare of the business community within the ‘BID’ area and, in particular, to provide a forum for networking and collaboration of members, and sharing of information.
  • To improve the environment of the aforementioned area so as to attract and retain business in order to drive employment and economic growth.
  • To capitalise on the unique assets and profile of the area and to use that as a means of establishing an identity and positioning for the area.
  • To make arrangements with and/or advocate to the Government, local authorities and/or other persons for the improvement of amenity, streetscapes, utilities, transport, services or other infrastructure, and for lighting, surfacing, security and cleaning to the benefit of the precinct.
  • In furtherance of the objects set out above, to administer the BID Programme Funding.
  • To do things that attain or advance, or are incidental or conducive to the attainment or advancement of, the objects set out above.

Henderson, Central Park and The Concourse businesses will be invited to have their say on the potential establishment of a Business Improvement District (BID) in their area.

It follows approval from Henderson-Massey Local Board of a proposed boundary establishment map and a $55,000 grant to assist with establishment costs.

Real benefits

Henderson-Massey Local Board Chair, Shane Henderson says the creation of a new BID would bring real benefits to the area.
“This decision is the first step on a journey that would be beneficial to the more than 2,000 businesses in the Henderson area.
“The board is pleased to have been able to support this phase and I encourage businesses to have their say in the ballot.”

A Proven, Successful Programme to enhance the interests of business

A BID is used to carry out the activities and initiatives that businesses in the BID area want.
It provides an opportunity to tackle projects that local businesses need, want and agree to with the time, money and man-power to get them done.

In today’s fast-paced environment, a voluntary approach that relies on donations and the goodwill of a few businesses is simply not sustainable.

BIDs collaborate with Auckland Council and Local Boards, but do not replicate services already provided by council. BIDs can help keep elected members accountable and provide them with vital feedback so they make informed decisions reflecting the specific wishes of the business community.

This can include activities such as promotion and marketing of the area, business to business networking opportunities and business support, security and crime prevention, and advocacy to Council and CCO’s such as Auckland Transport.

A BID removes the reliance on volunteers providing the necessary expertise to get things done to a professional and competitive standard. It also provides financial stability and removes the reliance on voluntary subscriptions and donations to get things done.

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August 1st, 2019|BID|
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